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PIO Toolkit

Thank you for your help promoting the campaign!

We've created this page to provide resources, tools, and downloadable materials to help Department Executives, Team Captains, and PIOs add power to their campaigns. 

If you have questions, ask your Department Executive or University Chair, Team Captain, fill out our Contact Us form or call the SECC office at 919-821-2886. We are here to help you.

Jump to: Videos   Logos and graphics   Charity Photos   Social Media Tools   e-Blast Templates and Talking Points

Videos from prior years' campaigns

Use these videos in your campaign and for inspiration for creating your own Department's/Division's video.

2016 Campaign Video - created by NC Office of State Human Resources

NC Community College System's 2016 "Running Man Challenge" 

NC State Costume Challenge 

2015 SECC Video by NC Office of State Human Resources

2014 SECC Video by NC Department of Administration 

Be a Change Maker by NC Department of Health and Human Services

Visit our YouTube Channel to see more videos!

Logos and Graphics

We offer several file types of logos and graphic files -  JPEG, PDF, and EPS. Click the images below to be directed to the full resolution JPEG image which you can right click on and select "Download" from the menu that opens to download. PDF and EPS individual files may be downloaded by clicking the "download" icon (cloud with the down arrow) to the right of the file name. To download all logos in a zip folder, click the Download button at the top right.



Charity Photos

Click on a category button below to view photos in that category. To download photos, click on the photo you want to download to open a lightbox with a larger version. Right click and select "Save Image As" in the dialogue box to save the image to your computer. To view multiple photos in a category use the white arrows at the bottom right of the lightbox. To return to this page click the white X at the bottom left of the lightbox. You may need to hover your cursor over the photo for the lightbox controls to appear. To download all of the charity photos in a zip folder, click the brown Download button on the right below. Please note that there are over 250 high resolution photos in the gallery and depending on your connection speed, downloading may take some time. 


e-Blast Templates and Talking Points

  • Campaign Kick-Off e-Blast - use these sample e-blasts to share the news that your campaign is starting. There are templates for paper pledges and ePledge. 

  • Mid-Campaign Reminder e-Blast -use these sample e-blasts to remind your coworkers about the campaign and ask those who haven't  had an opportunity to pledge to consider making one. You may want to consider sending this on a payday. There are templates for paper pledges and ePledge. 

  • Campaign Wrap-up e-Blast -use these sample e-blasts on the last day (or last payday) of your campaign. There are versions for paper pledges and ePledge, as well as templates for campaigns that have not met goal, campaigns that have met goal and want to exceed goal, and campaigns that didn't set a goal.

  • Campaign Talking Pointsuse these talking points to create your own campaign e-blasts, social media posts, intranet articles and ads, etc. 

  • Quotes to Inspire Giving- use these quotes in your campaign materials to inspire giving

  • What Your Gift Can Buy statistics about the impact different dollar amounts can make. You can print this PDF and use it as a handout or poster, download it to include it in a blog post or intranet e-blast, or use individual statistics in communications.  

Social Media Tools

Use the graphics below in your social media posts to inspire giving. When you post on Facebook and Twitter, use the hashtag: #seccpowerofgiving and we will share and like your posts. 




For more information

Contact your Department Executive, University Chair, fill out our Contact Us form or call the SECC office at 919-821-2886 if you have any questions, have an idea, or need more information. We are here to help you!